WALKING, CYCLING, PUBLIC TRANSPORT
At Dublin Commuter Coalition, I had the exciting opportunity to lead a rebrand that truly captured the essence of our mission. Our design was inspired by the vibrant, raw energy of Dublin, reflecting the diverse modes of commuting we advocate for: walking, cycling, and public transport. The logo prominently features three dots, each symbolizing one of these crucial areas, while the layout encapsulates the Greater Dublin Area (GDA) we serve. With a keen focus on digital engagement, we crafted a brand identity that resonates with the community, ensuring our campaigns could connect seamlessly through online platforms.
What made this project particularly rewarding was the flexibility of the design, which has laid the groundwork for expanding our efforts into other cities like Cork and Galway. The gritty aesthetic not only pays homage to Dublin's urban landscape but also sets a tone that is relatable and authentic. By integrating the themes of mobility and community, we created a brand that not only represents our goals but also engages with people in a meaningful way. The three dots in our logo serve as a reminder of the interconnectedness of walking, cycling, and public transport, encouraging a collective push for better transport solutions. I’m proud to see how this rebrand has invigorated our campaigns and fostered a sense of unity among commuters across Ireland.
