WALKING, CYCLING, PUBLIC TRANSPORT
At Dublin Commuter Coalition, I had the exciting opportunity to lead a rebrand that truly captured the essence of our mission. The design was inspired by the vibrant, raw energy of Dublin, reflecting the diverse modes of commuting we advocate for: walking, cycling, and public transport. The logo prominently features three dots, each symbolising one of these crucial areas, and three letter moniker of the area we serve, the Greater Dublin Area (GDA). With a strong emphasis on digital engagement, we crafted a brand identity that resonates online, while ensuring our campaigns could connect seamlessly across all platforms.
What made this project particularly rewarding was the flexibility of the design, which has laid the groundwork for expanding our efforts into other cities such as Cork and Galway. The gritty aesthetic not only pays homage to Dublin's urban landscape but also sets a tone that is relatable and authentic. By integrating the themes of mobility and community, we created a brand that not only represents our goals but also engages with people in a meaningful way. The three dots in our logo stand as a reminder of the interconnectedness of walking, cycling, and public transport, encouraging a collective push for better transport solutions. I’m proud to see how this rebrand has invigorated our campaigns and fostered a sense of unity among commuters across Ireland.
