When I founded Dublin Commuter Coalition in late 2018 as a sustainable transport advocacy group, my focus was on setting up the particulars and functions of the group set up and to start electing people to a committee to help me run it. This proved complex and time consuming so the initial effort I put into branding the group was not earth shattering but fulfilled the purpose of making the group recognisable.
And that it did, over the ensuing years the Coalition developed into one of the largest and most well known transport groups in the country, spawning sister groups like Cork Commuter Coalition and Galway Commuter Coalition. So with its name safely recognisable I began the task of giving it a distinct identity with a purpose and a tone of voice.
The three dots represent the 3 modes of transport the Coalition focuses on, walking, cycling and public transport as well as representing the three word name of the area the Coalition covers, the Greater Dublin Area.
